The Asia-Pacific Research Committee (APRC 2023) conference, organized by MMCG, a leading national research and consulting company, was successfully held on October 12–13, 2023, under the theme “Humanity Leads the Way.” The event served as a major platform for collaboration, bringing together market research organizations, thought leaders, and industry professionals from across the region to discuss the future of research and innovation.
The conference welcomed representatives from over 50 prominent marketing research agencies across 11 countries, including the United Kingdom, Australia, China, Japan, South Korea, and Malaysia, alongside more than 800 Mongolian business leaders and corporate representatives.
Throughout the two-day program, distinguished experts from the Asia-Pacific region delivered keynote presentations and shared insights on a diverse range of topics such as global trends in market research, the application of artificial intelligence in data analytics, digital consumer behavior and purchasing pathways, behavioral economics and marketing, and human-centered co-creative models.
As part of its commitment to innovation and customer-centered development, NCD Group places strong emphasis on understanding consumer needs and continuously enhancing its products and services. The company conducts comprehensive and multifaceted market research to better understand customer behavior and to integrate data-driven insights into its business strategies.
In alignment with this vision, NCD Group has established a long-term partnership spanning over a decade with MMCG, Mongolia’s leading research and consulting firm. Through this collaboration, the two organizations have jointly carried out numerous market and consumer studies, supporting evidence-based decision-making, sustainable business growth, and the ongoing effort to bring NCD Group closer to its customers.